As stated in the fiftieth-anniversary chronicle of Schönberg and Cerny: “The history of this Austrian decal factory is identical to the history of decals in Austria. … Dr. Leo Schönberg filled a void when he and lithographer Josef Cerny began to use lithography to produce images and text in order to supply Viennese street cars, gas stations, and machines of all types with Austrian decals.”
As true pioneers in this business, the small company developed quickly. Justin P. Schönberg took over the management of the company upon his father’s death in 1941. The next pioneering achievement was the establishment of Barta and Schönberg, in 1948. Barta and Schönberg first introduced lithography to the Austrian graphics industry, which until then was unaware of its potential.
Since 1959, there has been a partnership with Friedrich Bentlage in Bielefeld, out of which came the bsb corporation. Bentlage, Schönberg and Barta became pioneers in the international cooperation of companies. According to the firm’s history, the task of bsb AG was “applied research, technical development, patent protection, trademark protection, and merchandising. Standardised products and processes were offered to users under the protection of registered brands.” From today’s perspective, it was a pioneering step toward a global market.